RevPASF questions, answered.

RevPASF (Revenue Per Activated Square Foot) was coined by fayVen in 2026 as the standard metric for the pop-up activation economy.

RevPAR measures hotel revenue per available room-night. RevPASF measures revenue per square foot during activated hours only. RevPAR asks "what did availability earn?" RevPASF asks "what did activation earn?"

No. Active hours are customer-facing hours only. Counting setup would penalize elaborate activations that earn more.

Gross sales attributable to the activation: onsite transactions, pre-orders fulfilled there, and orders placed there. Brand-awareness value and later online sales lift are real but aren't in the core metric.

Early data suggests $0.50–$3.00 per square foot per hour depending on venue type and category. Anything above $1.00/hr generally beats traditional mall retail on hourly productivity by 5× or more. The full benchmark set ships in the #RevPASF Playbook.

Work backwards: estimate the vendor's likely RevPASF for your space, multiply by square footage and hours, and price the activation fee so the vendor keeps a healthy margin. Data-priced space fills faster.

Five performance bands based on hourly RevPASF: Warming Up (under $0.50), Working Space ($0.50–$1.00), Market Mover ($1.00–$2.00), High Performer ($2.00–$3.00), and Rainmaker ($3.00+). Anything above $0.50/hr already beats typical mall retail's hourly productivity.

Yes. The calculator generates a downloadable scorecard and a shareable link that reproduces your result. Attribution to revpasf.com is appreciated.

Thresholds are anchored to typical mall retail productivity of about $0.17 per square foot per hour, then set at round multiples of it: $0.50, $1.00, $2.00, and $3.00 per hour. The methodology page shows the full derivation.

Yes. Any bounded space with a defined activation window works: services, tastings, classes, and experiential brand activations. Revenue attributable to the activation goes on top, activated square feet and active hours go on the bottom.